WhoData Controller Information
New heights real estate
Circle, Prime Business Centre – Jumeirah Village Circle – Dubai
Phone: 058 587 4647
Email-id newheightsrealestate1003@gmailcom
- Introduction
This Privacy Policy explains how New heights real estate (“we,” “us,” or “our”) collects, uses, processes, and protects your personal information when you use our website, services, or interact with us. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and other applicable privacy regulations. - Information We Collect
3.1 Personal Information You Provide
We collect the following types of personal information when you voluntarily provide it to us:
Contact Information:
Full name
Email address
Phone number
Mailing address
Property-Related Information:
Property preferences
Budget range
Financing information
Property viewing requests
Investment goals
Communication Data:
Messages sent through contact forms
Email correspondence
Survey responses
Feedback and reviews
Competition entries
Account Information:
Username and password (if you create an account)
Profile preferences
Saved properties and searches
3.2 Information We Automatically Collect
Technical Information:
IP address
Browser type and version
Device type and model
Operating system
Referral source/domain
Browser language settings
Pages visited and time spent
Click-through rates
Location data (general geographic area)
Cookies and Tracking Technologies:
Session cookies
Persistent cookies
Web beacons
Analytics data
Advertising identifiers
3.3 Information from Third Parties
Social media profile information (if you connect social accounts)
Public records related to properties
Marketing database information
Lead generation services
Background check information (for transactions)
- Legal Basis for Processing (GDPR)
We process your personal information based on the following legal grounds:
Consent: When you explicitly consent to processing (e.g., marketing communications)
Contract: To perform our services or fulfill contractual obligations
Legitimate Interest: For business operations, fraud prevention, and improving services
Legal Obligation: To comply with legal requirements
Vital Interest: To protect your or others’ vital interests
Public Task: When processing is necessary for public interest
- How We Use Your Information
We use your personal information for the following purposes:
5.1 Primary Business Operations
Property Services: Matching you with suitable properties, coordinating viewings, facilitating transactions.
Agent Coordination: Sharing your contact details with relevant real estate agents and developers.
Customer Support: Responding to inquiries, providing assistance, resolving issues.
Account Management: Managing your account, preferences, and saved searches.
5.2 Communication and Marketing
Service Communications: Sending property updates, appointment confirmations, transaction updates.
Marketing Communications: Promotional emails, newsletters, market insights (with consent).
Personalization: Customizing content and recommendations based on your preferences.
5.3 Analytics and Improvement
Website Analytics: Understanding user behavior, improving website performance.
Service Enhancement: Analyzing usage patterns to improve our services.
Research: Conducting market research and customer satisfaction surveys.
5.4 Legal and Security
Compliance: Meeting legal and regulatory requirements.
Security: Protecting against fraud, unauthorized access, and security threats.
Record Keeping: Maintaining transaction records and audit trails.
- How We Share Your Information
6.1 Real Estate Professionals
When you submit a property inquiry, we share your name, email address, and phone number with relevant real estate agents and developers. Once shared, the recipient’s own privacy policy governs their use of this information.
6.2 Service Providers
We share information with third-party service providers who assist us in:
Website hosting and maintenance
Email marketing services
Analytics and reporting
Customer support systems
Payment processing
Background check services
6.3 Advertising Partners
We may share non-directly identifiable information (IP address, browser type, pages visited) with:
Google Ads and Analytics
Meta (Facebook/Instagram) advertising
Other advertising networks for targeted advertising
6.4 Legal Requirements
We may disclose your information when required by law, including:
Government or regulatory authorities
Law enforcement agencies
Court orders or legal proceedings
Professional advisors (lawyers, accountants) under confidentiality agreements
6.5 Business Transfers
If Spring Field Properties is acquired, merged, or sells assets, your personal information may be transferred as part of that transaction.
- International Data Transfers
We may store and process your information on servers located anywhere in the world. When transferring data internationally, we ensure adequate protection through:
Adequacy Decisions: Transfers to countries with adequate data protection.
Standard Contractual Clauses: EU-approved data transfer agreements.
Binding Corporate Rules: Internal data protection standards.
Other Approved Mechanisms: As recognized by applicable data protection authorities.
- Data Retention
We retain your personal information for the following periods:
Property Inquiries: 3 years from last contact.
Transaction Records: 7 years (for legal compliance).
Marketing Communications: Until you unsubscribe or withdraw consent.
Website Analytics: 26 months (Google Analytics default).
Account Information: Until account deletion is requested.
Legal Records: As required by applicable laws.
You may request earlier deletion of your information, subject to legal requirements.
- Your Privacy Rights
9.1 Rights Under GDPR (EU Residents)
You have the following rights regarding your personal information:
Right of Access: Request copies of your personal information.
Right to Rectification: Correct inaccurate or incomplete information.
Right to Erasure: Request deletion of your personal information.
Right to Restrict Processing: Limit how we use your information.
Right to Data Portability: Receive your data in a structured format.
Right to Object: Object to processing based on legitimate interests.
Rights Related to Automated Decision-Making: Opt out of automated profiling.
Right to Withdraw Consent: Withdraw consent for specific processing activities
9.2 Rights Under CCPA/CPRA (California Residents)
California residents have additional rights:
Right to Know: What personal information we collect, use, and share.
Right to Delete: Request deletion of your personal information.
Right to Correct: Correct inaccurate personal information.
Right to Opt-Out: Opt out of the sale or sharing of personal information.
Right to Limit: Limit use of sensitive personal information.
Right to Non-Discrimination: Equal service regardless of exercising privacy rights.
9.3 How to Exercise Your Rights
To exercise your privacy rights:
Email: privacy@springfieldproperties.com
Phone: +971 4 4542588
We will respond to verified requests within 30 days (GDPR) or 45 days (CCPA/CPRA).
- Do Not Sell or Share My Personal Information
For California Residents: Under CCPA/CPRA rules, businesses must show a “Do Not Sell My Personal Information” link on their homepage and data collection pages.
We may share personal information with advertising partners for targeted advertising purposes, which may constitute a “sale” or “share” under California law.
To opt out of the sale or sharing of your personal information:
Click the “Do Not Sell or Share My Personal Information” link on our website
Email us at: newheightsrealestate1003@gmailcom
Call us at: +971 585874647
- Cookies and Tracking Technologies
11.1 Types of Cookies We Use
Essential Cookies: Necessary for website functionality.
Analytics Cookies: Google Analytics and similar services.
Marketing Cookies: For advertising and remarketing.
Preference Cookies: Remember your settings and preferences.
11.2 Third-Party Cookies
Google Analytics: Website traffic analysis.
Google Ads: Advertising and conversion tracking.
Meta Pixel: Facebook/Instagram advertising.
Other Advertising Networks: Various targeting and measurement tools.
11.3 Cookie Management
You can manage cookies through:
Browser settings.
Our cookie consent banner.
Third-party opt-out tools.
Do Not Track signals (where supported)
- Data Security
We implement appropriate technical and organizational measures to protect your personal information:
Technical Safeguards:
SSL/TLS encryption for data transmission
Encrypted data storage
Secure server infrastructure
Regular security updates and patches
Access controls and authentication
Organizational Measures:
Staff training on data protection
Privacy impact assessments
Incident response procedures
Regular security audits
Confidentiality agreements with staff and contractors
Note: While we strive to protect your information, no internet transmission is 100% secure. You transmit data at your own risk.
- Children’s Privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected information from a child under 16, we will promptly delete it. - Third-Party Websites
Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third party websites you visit. - Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. For material changes, we may provide additional notice through email or website notifications. - Data Breach Notification
In the event of a data breach that poses a risk to your rights and freedoms, we will:
Notify relevant supervisory authorities within 72 hours (where required)
Inform affected individuals without undue delay (where required)
Provide information about the nature of the breach and steps being taken
- Contact Us
For privacy-related questions, concerns, or requests:
New heights real estate Circle, Prime Business Centre – Jumeirah Village Circle – Dubai, Phone: 058 587 4647, Email-id newheightsrealestate1003@gmailcom